Some recent thoughts on innovation coming from gamification.

Innovation + gamification = motivation

  • Games can be good for business.
  • Advertising industry was first to get involved.
  • Providing a game or competition can engage their customers in a value adding way
  • Gamifiaction can be used not only to motivate clientele or customers but also to motivate employees.
  • Recent study done by Sachi & Sachi S May 2011 has some great stats on gamification.
  • 2000+ participants in US study
  • 50% of US online population play a social game once a day (includes smart phone owners)
  • Males play games fro competition, women play to escape boredom
  • Are your customers or team bored with your business? Perhaps a game would help to engage them more?
  • The large majority or participants said that they were interested in working for a company that used ramification as an incentive.

What's some examples of gamification in the real world?

  • Chromaroma is a game for the London Public transport system. A website that uses your Oyster card (transport pass) to enable you to play games with separate missions. For example a mission of how to get from Heathrow to Piccadilly Square in the fastest way possible.
  • The benefit of the games is that it teaches people of the whole public transport network, increases usability, knowledge and engagement. Increasing product and service awareness while adding value.
  • Decauxville a website by Street furniture manufacturing company that uses this virtual world that enables people to explore products being used in a virtual world. Educates whilst giving an experience.
  • Challenging people with quizzes and cryptic puzzles can help in recruitment as was done by the swedish armed forces recruitment program.
  • New school - online games with multi player functionality, probability scenarios.
  • Old school- trivia challenges, puzzles and scavenger hunts
  • perhaps elearning needs to become egaming?

There's a video for this blog if you want to watch the video watchhere.
For a full break down of the survey check out this survey