There's a movement happening and it's called design thinking. More and more organisations are hearing about it and looking to embrace it but don't know where to look.
Design thinking simply put is the approach designers have traditionally used to design anything from a product to a building. Why people are getting so excited is that finally people are realising that things are better when they are designed. The same applies to business, if we can design it we can improve it, whether that be a product, process or service.
There is a universal process that designers use in approach the design of a new project. Essentially it includes:
1. Defining (choosing where to innovate)
2. Researching (investigating opportunities and markets)
3. Ideating (generating ideas)
4. Selecting (choosing which idea to work on)
5. Prototyping (constructing pilots of the idea)
6. Implementing (making it happen)
7. Reviewing (learning from the experience)
In the comingblogs we'll be unpacking each of these process phases in more detail. If we've grabbed your interest you'll want to watch our exciting video on it if you haven't already seen it. Our Design thinking video gives you a three dimensional introduction into design thinking that's bound to excite.
My book Ideas with Legs also reveals many design thinking secrets.