Create a story as to ‘why’ innovation is important.
Why? Because stories (or narratives as behaviouralists like to call them) when they evoke emotions are one the most powerful ways to instigate behavioural change.
This means we need to have a continual supply of stories that reinforce and engage in an emotional way as to ‘why’ innovation is important and stories of how innovation is already happening.
Share stories of what you want to see ‘more of’ and why it’s so important. This leads to establishing values of innovation. Tell stories of ‘observable and measurable innovation behaviours’. For example “Just this week our team invited a guest supplier in to talk about their latest process mapping procedure...”.